I seem to be a magnet for dumb advertising these days.I found this ad, also in a magazine, which plainly states the obvious: “Grape is a fruit. Not a flavour.”
But wait. Maybe it’s not so obvious to state the obvious anymore. A couple of summers ago my sister moved onto a farm just outside of town, taking her two young children with her (…which just seemed like a good idea).
Anyway, my sister was thrilled to have the space and grew a huge garden full of produce. One day that first summer she said to my neice, about four years old at the time, “Look honey, these carrots came from our garden.” My niece looked at her in that way only a four-going-on-14 year old can, and said patiently, “Mom. Carrots don’t come from the garden. They come from the store.” My sister was horrified!
So began a concerted educational program which included having the kids plant seeds and water them, assisting with harvest, and providing tours to all their visiting friends to show them where lunch was coming from.
If my four year old niece didn’t know where carrots come from, maybe we can’t take for granted that consumers will check to see if there actually are any grapes in their grape juice, or oranges in their orange juice.