Ecologically Intelligent Design

A new term for me, “ecologically intelligent design” is an exciting concept, to say the least. It proposes that all manufactured products can be designed so that everything involved in their production, including the products themselves at the end of their life, can be recycled. A “cradle to cradle” concept, if you will (read = no “grave”).

Sounds too good to be true? It’s not.

Waste=Food is a documentary featured at this year’s Projecting Change Film Festival in Vancouver which explores the ecologically intelligent design concept. Through interviews with its leading proponents, American architect William McDonough and German ecological chemist Michael Braungart, as well as case studies of the design concept in action, Waste=Food shows viewers that through careful planning, products can be produced that truly cycle through the Technosphere and Biosphere, never landing in a grave.

After viewing the film, participants will have a chance to hear from Mike Sommer, a consultant working with companies interested in “going green” and wanting to explore the economic benefits of making the change.

Waste=Food is playing on Sunday, April 4 at 5pm at Fifth Avenue Theatres (2110 Burrard Street, Vancouver). Purchase tickets online for $10 each (includes speaker).