October 8, 2008 – Vancouver, BC

West Vancouver’s Kim Hurford VanSickle, owner of the highly successful Dundarave Fish Market and Restaurant announces the launch of Simply West Coast™, a new retail line of fresh, chef inspired, restaurant-style sauces for the home cook and gourmet.

Inspired by a philosophy of serving the freshest ingredients available and keeping things simple, Simply West Coast sauces are designed to make cooking delicious seafood at home easy for even the most novice of seafood cooks. The all-natural ingredients blend West Coast flavours with a touch of international taste.

Simply West Coast sauces offer a new level of comfort when preparing seafood at home. “They were initially developed to accompany the fresh fish our customers were buying in our fish market,” says Kim Hurford VanSickle. “Many of our clients wanted to prepare fresh fish at home but found the sauces a bit intimidating. We helped with both cooking suggestions and by creating flavourful sauces to compliment a variety of seafood choices.”

With the success of the market and restaurant, and both new and long-time regular customers coming back for more, it was clear that Kim’s sauces hit the mark and Simply West Coast was born.

Currently there are six sauces available, with additions to the product line in development. Visit the website for more information on where Simply West Coast sauces are available.

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