The idea of using business to influence consumers and thereby effect positive change is one I firmly believe in. It’s also a radical idea to some.
Much to the horror of some my more “granola head” friends, as I lovely refer to them, I don’t think business or marketing are inherently or wholly evil. I know from personal experience, and that of many clients, that a business can be a great vehicle and create a greater, positive impact than an individual may be able.
“We’re on the battlefield now and we need to fight with the same weaponry. We need to not be David up against Goliath. We need to be Goliath.”
Gary Hirshberg, CEO, Stonyfield Farm
Source: Food, Inc.
I believe we can inspire change, vote with our dollars, reform big biz, reduce carbon footprint, improve the environment, support our communities and farmers, strengthen our local economies, and eat really great food…all while we “accidentally” change the world.
In fact, that’s why I started Local Delicious. I happen to believe big ripples come from little pebbles.
Think I’m crazy? Well, the tobacco companies used to wield the same power that many current food-related industries and mega-companies do. And they were brought to their knees. Why not the food industry, too?
Food, Inc. is one of the more recent films highlighting food security issues. Now the question is, how can we start being part of the solution? It’s more than being informed, it’s about taking action. Even little actions.
Learn more about the issues and what you can do to vote with your wallet at Take Part.